Thursday, September 4, 2014

FirstNet: FCC -- "Your either at the table or your on the menu". Why all this fuss about Broadband when the answer is staring you in the face?

Just read the following blurb on the web entitled: “FCC's Tom Wheeler Admits There Isn't Really Broadband Competition”. This article got me thinking about FirstNet and the FCC and all this talk about no competition and the renaming of broadband as a utility – what does it matter? One side is talking about infrastructure; another side is talking about broadband speeds; and then there are those that just want it to get so complex that nobody understands it.

The fact is that the broadband market of yesteryear is on its way out. Carriers don’t want to carry their own assets because it detracts from their bottom line, which, by the way, is shrinking every time someone announces a new pricing strategy of $45 per month for unlimited services – all you have to do is sign a two year agreement first. Seems we have a lot of that going around.

The paradigm shift is into content and services all managed through the cloud. Voice services are still an essential part, but I don’t know about you, I haven’t paid for landline phone service in years, yet I still have a desktop phone. How does a carrier compete with that? Well they move to wireless voice and data all while selling you a $600 smartphone.  Now, along with my desktop phone, I can make calls with a half-dozen different phone lines all from my Smartphone, and still not pay a dime for the service. The fact is voice used to be the driver, now data is. The entire infrastructure of assets has become commoditized to the point that it already resembles a utility, so if the carriers are trying to get rid of their burdening assets to increase their margins, then why not grasp hold of it and actually create that utility infrastructure? The main reason why they don’t want to reclassify broadband as a utility is because of the isolated and protected market positions of the incumbents. I say if the Utility can make a business case, and wants to own the infrastructure of assets, then why not let them? Sometimes you get what you ask for.

The Utilities are not aligned with the commercial broadband market, they are aligned with Power, but why would they think renaming and owning the infrastructure is a good thing -- when in fact it’s a bad thing. If you rename broadband as a Utility then you own it -- with all those burdensome assets that the carriers are trying to pawn off. If your business plan isn’t solid, then all you will be doing is flushing a lot of cash the drain, cash that could be better spent on Load-Sharing or Microphasers. Have you ever tried to get a budget for communications within a Utility? Trust me you are not on the top of the totem pole when it comes to the Utility Boards. 

The perfect setup for establishing a statewide broadband solution within a State is through the FirstNet Public Safety Broadband rollout. Build the infrastructure like a power distribution network; only stay focused on broadband as your business, and commit to prioritized service levels, i.e. Priority 1 Public Safety; Priority 2 Infrastructure entities, like the Utilities; and Priority 3 traffic for commercial services. In the end this network will be much better, why? The reason being is that true broadband envelops wireline (Fiber) and wireless (4G LTE). Of course there are a host of other technologies for backhauling and last-mile access, but what if we could build an infrastructure that could be hardened and standardized across the board for an all-encompassing solution of broadband access for everyone, then an infrastructure of communications would emerge that opens up a new market place for services, a true market place.

Imagine being a local or regional carrier (or Utility) who is boxed-in and suffocated by the big-players in the market. This isn’t real competition, as was highlighted in the article, this is what we refer to as bullying or strong-arming. What if the local Telco could access a truly hardened and secure infrastructure of assets that penetrates every square inch of the State? Not spend a dime on capital to build anything and yet, with the passing of a fiber optic cable, access every constituent within the State? Overnight that little local carrier could have a much larger market than the big carriers who are weighted down with entrenched infrastructure that only targets the metro markets. It’s a pure profit play for the small guys, and the big guys if they decide to play as well; where as none of the assets have to be carried by anyone in the commercial space anymore freeing us from the binds that holds us. But there is only one real way to get there from here. The way forward is through a Public Private Partnership solution – The Myers Model® in fact.  

As of today we have the trial State taking the leap of faith in the Public Private Partnership (P3) solution, and I can safely say they will not be disappointed. The P3 solution, in fact, is the only way to balance the needs of all that partake, while at the same time leveling the playing field for market competition. A provider is not bound by the infrastructure they own. Delivering content and services for each an every Telco, or service provider, will be based on simplistic Managed Virtual Networks, much like you see today. Companies like Google, Straighttalk, or NetFlix can now access more broadband users throughout the Nation, the Myers Model® incorporates just such a solution.

As a recent friend said, "your either at the table or your on the menu and about to be carved up for the main meal."

All this talk about the FCC, the carrier competition landscape, broadband becoming a utility and any other issue becomes moot. The answer to broadband to every American in the Nation, rural, suburban, or urban is through the Public Safety Broadband Network using The Myers Model® P3.

But who am I other than….

Just some guy and a blog…

No comments:


Words to Live By: “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… The ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” (Steve Jobs)